The work that follows the account review, covering both brands as one engagement. An audit across both ad accounts, conversion tracking rebuilt so the numbers can be trusted, an SEO audit that hands back the actual page copy, and both accounts restructured and launched. The first 30 days of management are included in the setup fee.
Three things happen in week one, before any budget moves: the tracking gets fixed, the brand exclusion comes off the brand campaign, and the negative list goes on. Those are days of work, not weeks, and everything built on top of the account is worth less until they are done. The audit and the rebuild follow in that order.
Juem is the other half of this. It runs paid search in its own Google Ads account, on its own domain and its own Shopify store, against a narrow and winnable niche. Everything below covers both brands, inside one fee.
Where this gets to by week five: purchase tracking live and reconciled against Shopify orders on both stores, both accounts rebuilt with brand and acquisition funded separately, and AU, US, UK, NZ and CA running. The first 30 days of management sit inside the setup fee, so you see what the rebuild does before you commit to a retainer.
Week 1 to week 3. This sets what to spend on, at product and market level. One audit, one document, both accounts in it.
Twelve months of account and feed data with margin behind every number, so the build order is set by contribution rather than revenue.
Juem is a smaller account, so this is the same method run over less, not a second audit at full price. It runs on the account's own data once we have access.
Both audits land as one document with a single ranked list, ordered by what each item is worth, plus a working session to walk through it.
Week 1 to week 2, ahead of everything else. There is no point optimising against an instrument that is not reading.
Rebuilt so that what Google reports and what Shopify banked can be put side by side every month.
The account currently holds only auto-generated lists, most on 30-day windows, and no Customer Match list at all. For a $268 average order that window is too short. The email file is the strongest audience the account could be using, and it is not connected yet.
Week 3 to week 4, included in the setup. Pointed at the collection pages the paid data already shows are carrying revenue.
Pointed at the commercial pages rather than spread across the whole site, because the paid data already names which pages are carrying the money.
Two things this is not. It is not a full technical SEO audit: page speed, Core Web Vitals and schema validation sit outside it, and we would quote those separately if the crawl says they matter. And we hand back the copy and the ranked list rather than editing the Shopify theme, though we will say which items are a five-minute paste and which need a developer.
Week 4 to week 5 to build and launch, then a full month managed at no extra cost.
Brand and non-brand have different budgets, different targets and different economics. Brand costs $1.17 a sale, non-brand $3.73. They stop sharing a campaign.
The same work at Juem's scale, scoped once the audit shows what is in the account.
Juem sits inside the one setup fee rather than carrying its own. If the audit shows it needs more than the same method run at a smaller scale, we will come back with a number before doing the work.
A month of active management inside the setup fee, so you see what the restructure does before you commit to a retainer.
One retainer covering both brands. Starts after the 30 included days, no lock-in, so each month is a decision on its own.
Optional and standalone. Take it or leave it without changing anything else in this proposal.
This is an audit, not campaign management. If it turns up work worth doing we will quote that separately rather than fold it into the retainer.
All prices ex GST and in AUD. Setup is a one-time fixed fee with the first 30 days of management inside it. Ongoing is month-to-month. Media spend is paid by you directly to Google and we never take a percentage of it.
Weeks 1 to 5, then 30 days managed · both brands
| Component | Fee |
|---|---|
| Audit, both accounts Account and feed economics, Merchant Center, auction insights, brand exclusion list, margin-based ROAS targets, and the same checks across Juem | $2,600 |
| Conversion tracking rebuilt, both stores Server-side purchase, enhanced conversions, click window, Customer Match, Shopify reconciliation, dashboard | $2,000 |
| SEO audit and rewrite list, both domains Structural crawl, written titles, metas and H1s, hreflang, sitemap clean-up, keyword map weighted by paid data | $1,800 |
| Campaign rebuild and launch, both accounts Brand split, acquisition campaigns, negatives, feed taxonomy, asset groups, US localisation, UK, NZ and CA brand | $2,100 |
| First 30 days of management Daily monitoring through the first fortnight, weekly search term review, 30-day read-out | Included |
| One-time total | $8,500 |
Where the number comes from. Roughly 50 hours of senior time between the two of us at our standard hourly rate, with the managed month on top of that rather than inside it. Both brands sit in the one fee: the tracking build is the same pattern run twice, the SEO audit is one method across two domains, and the campaign work shares its research. Quoting Juem as a second engagement would have charged you twice for the same thinking.
Standalone, runs alongside week 3 to 4
| Account, pixel and catalogue audit Structure, Conversions API against Shopify, attribution overlap with Google, creative and audience read, ranked list | Included |
Month to month, no lock-in · both brands · starts after the 30 included days
| Line | Monthly |
|---|---|
| Google Ads, both accounts Brand, acquisition and every live market across Deiji and Juem. Bids, budgets, search terms and negatives, reported per brand | $1,800 |
| Feed, creative and audiences Feed and Merchant Center upkeep, asset group and creative refresh, Customer Match and buyer exclusions kept current | $550 |
| On-site SEO recommendations Monthly on-page recommendations written as copy across both domains, prioritised by what paid has proven converts | $550 |
| Reporting and dashboard Command centre maintained, monthly Shopify reconciliation, read-out and calls | Included |
| Per month | $2,900 |
Where this number comes from too. Around 17 hours of senior time a month at the same rate as the setup. Feed and creative carry their own line because 96% of your spend runs through the product feed, so that work is not an extra, it is most of the job.
The fee is built from hours rather than a share of your budget, so it does not move when the media does. At $6,000 a month of spend it is a large share of the total; at $12,000 it is the same $2,900. That is why we will never take a percentage of media.
Take a line out and it comes off the invoice. If you stop, we pause the campaigns, hand over every account and a written record of how the measurement was built, and nothing keeps spending on your card.
Paid by you straight to Google, never marked up by us
| Layer | Steady state /mo |
|---|---|
| AU brand, Search Recover the Search impressions the campaign currently loses to ad rank | $400 to $700 |
| AU non-brand, Shopping and PMax New customer acquisition, brand excluded | $3,000 to $5,000 |
| US brand and Shopping Largest untapped market, and the campaign is already built | $2,000 to $3,500 |
| UK, NZ and CA brand Cheap, high intent, near certain volume | $800 to $1,500 |
| Steady state, Deiji | $6,200 to $10,700 |
You are on $455 a month today, so we would not jump straight to the steady state figure. Start around $3,500 in month one, which is enough conversion volume for the acquisition campaign to leave the learning phase, then move it against measured contribution rather than a plan written in advance. Starving that campaign is the single most common way this kind of expansion fails.
Juem's budget gets sized once we have seen the account. Adding it to the plan before that would be a number we made up.
The account reported 185x return across twelve months. Most of that figure is the arithmetic of intercepting people who were already on their way to you. A campaign built to find new customers will report somewhere between 4x and 8x blended.
That is the correct trade, and it needs agreeing before it happens rather than explaining in month two. If blended ROAS stays the headline metric, every good decision will read as a step backwards and we will both start protecting a number that was never measuring acquisition.
Brand search itself is falling: clicks down 30% between January and June, and organic traffic shows the same shape over the same period. Paid can capture more of the demand that exists, and there is a lot of it going uncaptured. It cannot manufacture brand demand that is not there. That part is a brand and product conversation more than a media one, and we would rather flag it now than let a media plan carry the weight of it.
We do not promise revenue figures. We promise the work, the measurement, a monthly reconciliation against your Shopify orders, and an honest read on which parts of the plan are working.
Customer data terms accepted, the negative list applied, wrong-brand negatives added, and the duplicate campaign retired. None of these need a plan and there is no reason to hold them. Both audits start, and tracking work runs in parallel.
Server-side purchase conversion live on both stores, verified against real orders and reconciled to Shopify. Click window corrected. Customer Match lists uploaded. Dashboard stood up.
One document, one ranked list, and a working session to walk through it. Margins and market data confirmed, so the target ROAS per product line is set from your own margins.
The crawl, the written page copy and the ranked SEO list handed over. Campaign build begins: brand split into Search, acquisition campaigns structured, feed taxonomy rebuilt, asset groups filled.
AU brand and acquisition running, US localised and switched on, UK, NZ and CA brand live. Juem rebuilt and live at its own budget. Every conversion path tested against a real order before spend increases.
Daily monitoring through the first fortnight, weekly search term review, and budget moved as the acquisition campaign works through the learning phase. Read-out at the end covering new customers, cost per new customer, and what to fund in month two.
Management invoiced monthly with no lock-in. The brand holdout runs inside the first 90 days, on a window and a success bar agreed in writing before it starts.
One dependency worth naming. The server-side purchase conversion needs either the Shopify Google channel working correctly or a server-side container, and which of those we use depends on what your theme and app stack allow. We will confirm it in week one and tell you what each option costs to run before anything is built.
Month-to-month after the setup phase. If it is not producing new customers, we would rather fix it or stop than keep sending invoices.
Flat fees based on expected hours at our standard rate. We never take a cut of your media budget, so our incentives stay aligned with yours.
Run by the founders, Brad and Robin. No junior handoff after the pitch.
Every ad account, audience and conversion action is built in your name and stays with you.
Platform-reported revenue compared against Shopify in the monthly report, in writing, whichever way it falls.
Setup invoiced on commencement, 14 day terms. Ongoing management invoiced monthly in advance. This quote is valid for 30 days.
The demand is already there and part of it has already bought from you by accident.
The work is measuring it properly, then building something that goes after it on purpose.